AD Elite Series

AD Wellness Series Heart+ (90)

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RRP £51.99
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AD Wellness Heart+ is an essential supplement for anyone - not just athletes - looking for an ultra premium supplement that combines 4 patented compounds to help protect the heart.

AD Wellness Heart+ is an essential supplement for anyone - not just athletes - looking for an ultra premium supplement that combines 4 patented compounds to help protect the heart.

AD Elite Series

AD Wellness Series Heart+

Designed to increase natural circulation of the heart, improving blood flow to and from this vital organ to support cellular health throughout the cardiovascular system.

Contains key vitamins & minerals that play a fundamental role in the repair of the body's nerves and cells as well as cleansing the system of harmful toxins, including the elusive Vitamin D3, Zinc & Magnesium that can be difficult to obtain through the diet.

Unlike rival products containing singular ingredients that you have to buy separately, Heart + combines them all into one powerful, all-encompassing formula that includes the likes of Hawthorn Berry Extract, Guggul Lipid & CQ10 amongst others.


BioPerine® is an extract obtained from the black pepper fruit that is cultivated in the damp, nutrient-rich soil regions of southern India. The delicate pepper berries are harvested just prior to ripening and then sun dried to assure optimum maturity and quality. The extract of piperine, called BioPerine® in the patented form, has been clinically tested in the United States. BioPerine® significantly enhances the bioavailability of various supplement nutrients through increased absorption.


Due to its established role in the body’s energy production process, ubiquinol should increase energy, stamina and general wellness in most people, especially in those who cannot efficiently convert CoQ10 into Ubiquinol. It is believed that those who are 40 and older or are affected by age-related health conditions may benefit from this pre-converted form of CoQ10 more than those who are younger.

Additionally, because ubiquinol levels have been shown to be reduced in older individuals and those with cardiovascular, neurological and liver-related conditions, clinical research is currently being conducted in a number of these areas to establish whether supplementing with ubiquinol is of benefit.

Kaneka Ubiquinol™ is more absorbable than conventional CoQ10, which means that optimal levels of CoQ10 can be restored quickly and efficiently, especially in those who are over 40 or are affected by certain age-related conditions.


Benolea® is a clinically proven extract of carefully selected olive leaves that provides cardiovascular support in all fronts. The activity profile of Benolea® has been extensively investigated in various studies. Benolea® develops its activity profile by means of synergy between its multiple constituents.

Lifestyle changes including a balanced diet, coupled with increased physical activity are the first line of defence against high blood pressure. Benolea® with its heart health promoting properties offers a great support for an optimal diet.

Due to its proven blood-pressure lowering effect, its positive influence on LDL (low density lipoprotein) cholesterol and blood sugar level, Benolea® reduces the risk factors for cardiovascular diseases and supports the heart`s health. In addition, Benolea® is a highly powerful antioxidant and protects blood vessels against cellular damage that is caused by free radicals.


Patented for its unique composition ratio and use, research shows C3 Complex offers consumers a wide range of health benefits. Due to its broad positive impact on many physiological activities in the body, C3 Complex is the first of its kind in a category of nutrients we described in 1995 as Bioprotectant. Perhaps better understood as a Super Anti-oxidant C3 Complex provides optimal protection and integrity to biological systems.

A significant amount of research, both pre-clinical and clinical, exists on curcumin extract compositions; but the majority of the materials used in these studies and reported in published literature are not commercially available to consumers. This is where C3 Complex is different.

Over the years, C3 Complex has been the focus for a variety of research initiatives. Often times the scope of this research falls outside the present regulatory framework for claims allowed on foods and dietary supplements. However, the fact that much of this work is being funded by the National Institutes of Health (NIH), with researchers and institutions requesting Sabinsa’s C3 Complex for their studies, shows a high level of confidence in the consistency, quality and integrity of our material.

Numerous lines of evidence indicate that curcuminoids are highly pleiotropic with anti-inflammatory, hypoglycemic, antioxidant, wound healing, and antimicrobial activities. Curcumin is considered to be a bifunctional antioxidant that exerts both direct and indirect antioxidant effects by scavenging reactive oxygen species (ROS) and inducing the expression of cytoprotective proteins in an Nrf2-dependent way. The nuclear-factor-erythroid-2-related factor 2 (Nrf2) is a ubiquitous master transcription factor which induces the endogenous production of cytoprotective proteins/enzymes through binding to antioxidant response elements (AREs) at the DNA/gene level.


Nutritional Information Per Serving (3 Veggie Caps)
Amount Per Serving %DV
Vitamin D-3 (as Cholecalciferol) 1000 IU 250%
Vitamin K-2 (as Menaquinine-7)  45 mcg 56%
Vitamin B-3 (as Niacinamide) No Flush 40 mg 200%
Vitamin B-6 (as Pyridoxine HCl) 20 mg 1000%
Calcium (as Carbonate)  50 mg 5%
Magnesium (as TRAACS Magnesium Bisglycine Chelate) 50 mg 13%
Zinc (as Amino Acid Chelate) 10 mg 67%
Heart+ Blend
- Benolea Olive Extract (leaf) std. to 16% oleuropein (80mg) 500 mg *
- Curcumin C3 Complex Turmeric Root (Curcuma Longa)
(Standardized to >95% Curcuminoids 380mg)
400 mg *
- Hawthorn Berry Extract 300 mg *
- Guggul Lipid Extract 300 mg *
- Hibiscus Flower Extract 100 mg *
- Ubiquinol (Coenzyme Q10 30%) 100 mg *
Bioperine (Black Pepper Extract 5 mg *
*Percent Daily Values are based on a 2,000 or 2,500 calorie diet. Your daily values may be higher or lower depending on your calorie needs. † Daily Value not established.

As an adult dietary supplement, for best results, take 1 serving daily with a meal. This product is best consumed with food containing some dietary fat.

AD Elite Series

Project AD's mission is clear: to spearhead the fitness industry, and be recognised as pioneers in delivering the most innovative and imaginative scientific sports nutrition products for both elite and recreational athletes to enhance their health, physique and performance goals.

Who are they?

Founder Joe Binley originally set out creating products that were going to be just for him and never actually hit the shelves. It wasn’t until he completed his first product, Taurotest, that he realised these products could be perfect for others.

Because those original products were just for him, no expense was spared, profit margins weren’t considered and only the best science was used. This mantra has stayed the same to this day and although the product range has expanded, the commitment to high quality and high standards remains.

AD Elite Series Key Supplements

The first AD Elite Series product was Taurotest and it remains at the heart of their product range today. Formulated to naturally raise your testosterone levels while limiting oestrogen production, Taurotest consists of five powerful matrices that function together to promote muscle growth, lower fat and ensure you destroy your goals.

Matador is the latest anabolic primer from Anabolic Designs. This potent formula uses only the finest natural, research-backed ingredients to ensure maximum results in your weight management and muscle primer goals. Matador may help you achieve a leaner and more full physique.


We will take every effort to get you goods to you as efficiently and effectively as possible. All orders placed before 3pm will be shipped on the day of ordering subject to payment authorization and item availability.

Any items which are out of stock will be shipped as soon as they become available. If this causes a delay in your delivery, you will be notified and your order dispatched as soon as possible. If any items are unavailable, you will be contacted and offered a replacement or refund.

UK Delivery

If your order total is under £40 then you can choose one of:

  • Royal Mail Tracked - £2.95
    (1-3 Working Days)
  • DPD Next Day - £4.95
    (Guaranteed Next Working Day + 1 Hour Delivery Window)

If your order total is over £40 then you can choose

  • Royal Mail Tracked - FREE
  • DPD Next Day -1/2 Price - Only £2.49

Please be aware that the prices above are for areas classed as "UK Mainland" by DPD which does NOT include offshore islands, Scottish highlands or Northern Ireland.

Non-UK Delivery

Our website has a comprehensive postage system which takes into account the weight of your delivery and the destination address - to get a quote for your order please add the products you'd like to buy to your basket, go to the basket page and fill in the "Estimate Shipping & Tax" section to get the price.

BFPO Addresses

This shipping method is available for British Forces Posted Overseas and addresses only. Shipping is as with all other UK mailing but please check to see that the size and weight of your order does not exceed maximums for your BFPO destination number by checking with the BFPO website.

Please note that once we have shipped the item and handed over to the BFPO service we have fulfilled our contract and delivery responsibility. All queries and problems with delivery must be taken up by yourself with BFPO and any claims must be handled between yourself and them.

VAT Exempt

If this applies to you, the price you will pay for the goods will automatically be adjusted to remove the VAT element - you MUST choose the correct country on checkout for this to apply. We CANNOT refund the VAT once the order is completed.

You can also avoid paying VAT if you are having your goods sent to you in the UK, but are taking the goods abroad permanently within 3 months of making the purchase. You will have to pay the VAT with your order but by following the steps outlined you can reclaim the VAT from us:

Request a VAT Reclaim form from us; give us a call or email immediately after ordering. We will complete the relevant parts of this form before sending it to you with your goods. You will then take the form with you and the goods when you leave the UK and you should ask customs to fill in their section of the form at the airport, ferry terminal or channel tunnel when you leave the country.

When you reach your destination outside the EU, you can then send the completed form back to us and we will refund the VAT amount charged to the credit or debit card details you have filled in on the reclaim form


We stock the vast majority of products listed on our website in our Whitley Bay superstore and warehouse and these products are available for same day dispatch & next day delivery.

Due to the huge quantity of products we stock, we offer the ability to backorder products which have gone out of stock and less popular products which we don't carry stock of.

Depending on the brand these backorder products can take anywhere between 1 and 10 days to arrive into stock. We estimate 3-5 working days on average but please be aware that products from some brands can take a little longer

As always if you aren't sure or want a more accurate estimate just give our team a call or email!


You can return any product that is in an UNOPENED, RE-SALEABLE condition within 30 days as long as it is not marked as clearance. Please contact us before doing this so we can confirm this ahead of time - we recommend using a recorded delivery service for any returns as you will be responsible for ensuring it reaches us.

Please get in touch to confirm a return by email or phone before sending anything back. When sending a return it is important that you include:

  • Your order number
  • Your name & a contact telephone number
  • The reason for return

We will try and get your return processed as quickly as possible but if you don't send this information it can delay the return.


If you have ordered something and it doesn't fit then we can exchange for a more suitable size, stock permitting, but you will have to pay the return postage.


Our customers have the right to cancel their orders within 14 days unless their order has been dispatched. After the order has been dispatched, it is the customers responsibility to return the item in a saleable condition and receieve either a full or partial refund.

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